Career Bio
My Experience, and Expertise
As a seasoned eCommerce architect and consultant, I specialize in elevating online retail performance for merchants of all sizes, leveraging platforms such as Shopify, Magento, and WooCommerce. With extensive expertise in web development, including HTML, CSS, JavaScript, and responsive design, I provide end-to-end solutions for website setup, theme development, UI/UX design, and app configuration. My strategic approach integrates comprehensive SEO/SEM tactics, data-driven performance optimization, and targeted digital marketing strategies to drive traffic, increase conversions, and boost customer engagement.
My diverse industry experience, spanning in automotive, beverages, consumer product goods, apparel, environmental science, home improvement, medical, nutrition, sports, and supplements, allows me to deliver versatile solutions tailored to specific business needs. I excel in analyzing market trends and competitive landscapes to implement cost-effective strategies that align with budget and timelines, enhancing key performance indicators such as site traffic and conversion rates. Dedicated to fostering strong client relationships, I manage project proposals, timelines, and team collaboration to ensure successful outcomes. My commitment to staying current with eCommerce trends and technologies ensures up-to-date and best practice solutions that exceed customer expectations.
eCommerce + Marketing Services
Comprehensive eCommerce and digital marketing services for increased sales.
I deliver tailored eCommerce and digital marketing services to enhance performance on Shopify, Shopify Plus, Magento 1 + 2, and WordPress sites.
My solutions include custom web development, targeted SEO, PPC campaigns, omnichannel marketing, CRO, and social media marketing to drive traffic, increase conversions, and boost customer engagement. Focused on maximizing ROI and sustainable growth, I ensure your online store thrives in a competitive market.
Store Setup & Configuration
Seamless Shopify store setup & configuration for optimized and compliant eCommerce performance.
- Shopify store setup and configuration
- Domain setup and configuration
- Integration with third-party apps and services
Design & Development
Expert Shopify Theme Design & Development for exceptional eCommerce experiences.
- User experience (UX) and user interface (UI) design layouts and prototyping
- Custom Shopify theme design
- Responsive and mobile-friendly design
- Theme customization and development
Optimization & Maintenance
Comprehensive Shopify Store Optimization & Maintenance for peak performance.
- Site performance optimization
- Ongoing maintenance and support
- Regular updates and upgrades
- Bug fixing and troubleshooting
Marketing + SEO
Effective Shopify Marketing & SEO services to boost visibility and sales.
- Omnichannel marketing
- Search engine optimization (SEO)
- Content marketing
- Social media marketing and management
- Email marketing campaigns
- Pay-per-click (PPC) advertising
Consulting + Strategy
Expert Shopify consulting and strategy services for business growth.
- E-commerce strategy and planning
- Conversion rate optimization (CRO)
- Analytics and reporting
- Sales and marketing strategies
- Business growth and scaling strategies
Training + Support
Comprehensive Shopify training and support for seamless store management.
- Shopify platform training
- Staff training on store management
- Customer support and helpdesk services
Migration Services
Efficient Shopify migration services for a smooth transition.
- Migration from other e-commerce platforms to Shopify
- Data migration (products, customers, orders, etc.)
- SEO migration to preserve search engine rankings
My Process
I believe that a well thought out roadmap is critical to the success for small to large projects.
1
Discovery + Roadmap
- Conduct initial consultations to understand the client's business goals, target audience, and specific needs.
- Develop a comprehensive e-commerce strategy, including site architecture, design preferences, and marketing plans.
- Create a project roadmap with timelines and milestones.
2
Design + Development
- Design custom themes and user interfaces that align with the client's brand and provide a seamless user experience.
- Develop and customize the Shopify store, integrating necessary apps, third-party services, and custom functionalities.
- Migrate existing data, if needed, (products, customers, orders) to Shopify, ensuring SEO best practices are followed to maintain search rankings.
3
Launch, Optimization + Support
- Test the website thoroughly for performance, functionality, and compatibility across devices.
- Launch the Shopify store and monitor its initial performance, making adjustments as needed.
- Provide ongoing maintenance, support, and optimization services to ensure the store remains updated, secure, and efficient, along with offering marketing and SEO services to drive traffic and sales.
Noteworthy Projects
With over a decade in eCommerce architecture, I specialize in theme development, UI/UX design, and digital marketing. My experience spans industries such as automotive, apparel, beverages, outdoor sports, supplements, and medical, where I’ve enhanced enterprise-level merchants' websites through responsive design, frontend development, and content creation.
Notable achievements include developing a comprehensive Shopify Plus theme for 700+ flooring clients, creating a robust tech stack and private Shopify app, and successfully migrating a vast product catalog from Magento to Shopify Plus. My strategic focus on KPIs like site traffic and conversion rates has driven significant improvements in customer and store owner experiences.
In addition to eCommerce projects, I have extensive experience in IT marketing and digital strategy, consistently delivering growth and optimizing digital presence.
*An estimated self-assessment on which areas I spend my time and efforts on during projects.*
POC Sports
International Site · Site Migration · Shopify Theme Development · Responsive · App Integrations · Strategy & Consultation
Cheribundi
Shopify Plus · Site Migration · Shopify Theme Development · Responsive · App Integrations · Strategy & Consultation
IGK Hair
CRO · Shopify Theme Development · Responsive · App Integrations · Strategy & Consultation · Omnichannel Marketing
Riva Floors
International Site · Shopify Plus - B2B - Lead Generation - Site Migration · Shopify Theme Development · Responsive · App Integrations · Strategy & Consultation
Blanqi
Shopify Plus · Shopify Theme Development · Responsive · App Integrations · Strategy & Consultation · Agency · Project Leader
Sounds True
Customer Service UX - Multipass - Shopify Plus · Site Migration · Shopify Theme Development · Responsive Design · App Integrations · Strategy & Consultation
Citadel Nutrition
Shopify Plus · Amazon Seller Central · Shopify Theme Development · Responsive · App Integrations · Strategy & Consultation · Branding
GU Energy
Omnichannel Marketing · CRO · Shopify Plus · Shopify Theme Development · Responsive · App Integrations · Strategy & Consultation
Onward Reserve
Site Migration - Magneto to Shopify Plus · · Shopify Theme Development · Responsive · App Integrations · Strategy & Consultation
Newport Vessels
Shopify Plus · Site Migration · Shopify Theme Development · Responsive · App Integrations · Strategy & Consultation
Tide & Peak Outfitters
Shopify Plus · Site Migration · Shopify Theme Development · Responsive · App Integrations · Strategy & Consultation
Country Club Prep
Shopify Plus - Site Migration - Web Design - Shopify Theme Development - Email Marketing - PPC - Site Audits - Optimization - CRO
Brownstone Granite
Theme Development - App Integrations -Advertising - UX UI Design & Research - Figma Layouts
www.wadegreens.com
(Coming Soon)
Tradesmart
Shopify Theme Development - Branding - Shopify Store Configuration - Graphic Design
Vision Stairways & Millwork
IT - Server Maintenance - Web Design - Email Marketing - SEO - Content Strategy - Lead Generation
KRC Power Steering
Ecommerce Architect - Web Design - Data Migration - IT - Graphic Design - Catalog Design - Product Photography
Contact
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