Home - Devyn Gregory - UI UX Ecommerce Shopify Developer | Dog Lover

Career Bio

My Experience & Expertise

As a seasoned eCommerce architect and consultant, I specialize in elevating online retail performance for merchants of all sizes across platforms including Shopify, Magento, and WooCommerce. I deliver end-to-end commerce and growth solutions spanning site architecture, UI/UX and theme development, systems integration, and performance optimization, using hands-on development in HTML, CSS, and JavaScript specifically to implement, test, and measure CRO and marketing initiatives. My approach integrates conversion rate optimization, SEO/SEM, and data-driven digital marketing strategies supported by robust analytics and KPI tracking to increase traffic, improve conversion efficiency, and scale customer acquisition in a measurable, repeatable way.

With experience across automotive, beverages, consumer packaged goods, apparel, environmental science, home improvement, medical, nutrition, sports, and supplements, I partner closely with stakeholders to analyze customer behavior, market dynamics, and funnel performance, translating insights into scalable growth roadmaps that drive sustained revenue, operational efficiency, and long-term platform resilience.

eCommerce + Marketing Services

Comprehensive eCommerce and digital marketing services for increased sales.

I deliver tailored eCommerce and digital marketing services to enhance performance on Shopify, Shopify Plus, Magento 1 + 2, and WordPress sites.

My solutions include custom web development, targeted SEO, PPC campaigns, omnichannel marketing, CRO, and social media marketing to drive traffic, increase conversions, and boost customer engagement. Focused on maximizing ROI and sustainable growth, I ensure your online store thrives in a competitive market.

Devyn Gregory - Shopify Expert - Shopify Configuration - Shopify Tech Stacks

Store Setup & Configuration

Seamless Shopify store setup & configuration for optimized and compliant eCommerce performance.

Shopify store setup and configuration
Domain setup and configuration
Integration with third-party apps and services

Design & Development

Expert Shopify Theme Design & Development for exceptional eCommerce experiences.

User experience (UX) and user interface (UI) design layouts and prototyping
Custom Shopify theme design
Responsive and mobile-friendly design
Theme customization and development

Optimization & Maintenance

Comprehensive Shopify Store Optimization & Maintenance for peak performance.

Site performance optimization
Ongoing maintenance and support
Regular updates and upgrades
Bug fixing and troubleshooting

Migration Services

Efficient Shopify migration services for a smooth transition.

Migration from other e-commerce platforms to Shopify
Data migration (products, customers, orders, etc.)
SEO migration to preserve search engine rankings

Marketing + SEO

Effective Shopify Marketing & SEO services to boost visibility and sales.

Omnichannel marketing
Search engine optimization (SEO)
Content marketing
Social media marketing and management
Email marketing campaigns
Pay-per-click (PPC) advertising

Consulting + Strategy

Expert Shopify consulting and strategy services for business growth.

E-commerce strategy and planning
Conversion rate optimization (CRO)
Analytics and reporting
Sales and marketing strategies
Business growth and scaling strategies

Training + Support

Comprehensive Shopify training and support for seamless store management.

Shopify platform training
Staff training on store management
Customer support and helpdesk services

Noteworthy Projects

With over a decade in eCommerce architecture, I specialize in theme development, UI/UX design, and digital marketing. My experience spans industries such as automotive, apparel, beverages, outdoor sports, supplements, and medical, where I’ve enhanced enterprise-level merchants' websites through responsive design, frontend development, and content creation.

Notable achievements include developing a comprehensive Shopify Plus theme for 700+ flooring clients, creating a robust tech stack and private Shopify app, and successfully migrating a vast product catalog from Magento to Shopify Plus. My strategic focus on KPIs like site traffic and conversion rates has driven significant improvements in customer and store owner experiences.

In addition to eCommerce projects, I have extensive experience in IT marketing and digital strategy, consistently delivering growth and optimizing digital presence.

Shopify Theme Development 85%
CRO 65%
Optimization + Maintenance 50%
Store Setup + Configuration 40%
Training + Consulting 90%
Omnichannel 70%
Marketing + SEO 65%
Design + Development 95%

*An estimated self-assessment on which areas I spend my time and efforts on during projects.*

POC Sports

International Site · Site Migration · Shopify Theme Development · Responsive · App Integrations · Strategy & Consultation

www.pocsports.com

Cheribundi

Shopify Plus · Site Migration · Shopify Theme Development · Responsive · App Integrations · Strategy & Consultation

www.cheribundi.com

IGK Hair

CRO · Shopify Theme Development · Responsive · App Integrations · Strategy & Consultation · Omnichannel Marketing

www.igkhair.com

Riva Floors

International Site · Shopify Plus - B2B - Lead Generation - Site Migration · Shopify Theme Development · Responsive · App Integrations · Strategy & Consultation

www.rivafloors.com

Blanqi

Shopify Plus · Shopify Theme Development · Responsive · App Integrations · Strategy & Consultation · Agency · Project Leader

www.blanqi.com

Sounds True

Customer Service UX - Multipass - Shopify Plus · Site Migration · Shopify Theme Development · Responsive Design · App Integrations · Strategy & Consultation

www.soundstrue.com